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Corporate Identity Zuidas Amsterdam
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red dot: junior prize: The Surveillance Map of the World” by Raul Mandru and Tim Gatzky
The surveillance of people and instances of encroachment into private data are constantly on the rise – be it through video surveillance of public buildings or entire cities as a measure to prevent crime, or in shops to prevent shoplifting; be it through collecting and sharing personal data on the Internet, or last but not least in the form of scanning and storing a person’s biometric data including fingerprints in his or her passport.
The portable and interactive installation “Surveillance Map of the World” gives not only an example, but a real experience of how much surveillance of our everyday life is actually conducted. Users navigate with their mobile phones on a projected world map consisting of thousands of pictograms taken from bird’s eye views. The pictograms symbolise satellites, computers and shopping carts, as well as the Patriot Act signed into law by US President Bush after 11 September 2001. The density of the pictograms at different points on the map reflects the level of surveillance that individual countries have reached. Based on data collected by the Privacy International NPO, the installation allows the user to make worldwide comparisons, and thus turns users into surveillants themselves – an experience that becomes intensively real when users click on their present location and see themselves in real time.
Tim Gatzky and Raul Mandru on “Global surveillance in real time”:
What happens with our data and our privacy? Where and when are we surveilled – and what is the price of data? Most people aren’t interested in these topics until they are directly affected. Only a relevant, unusual experience gets their real attention. The users as citizens and consumers are deliberately put centre-stage in this work and are given the opportunity to surveil – using the indispensable mobile phone which at the same time leaves a data trail – the surveillants themselves. This special experience becomes even more captivating when users can suddenly see themselves in real time. Talking about the design becomes of secondary importance, because what is remembered is a strong message: data surveillance is happening right now in front of our eyes and everyone is part of the global information landscape.
Tim Gatzky, born in Magdeburg in 1984, studied industrial design at the Magdeburg-Stendal University of Applied Sciences until 2007. The same year he worked as an intern at Volkswagen AG in Wolfsburg in the areas of product and interaction design. As a research assistant of the chair for mechanical engineering informatics at the Otto-von-Guericke University Magdeburg he was supervising different projects. In October 2008 he began a second degree in product design at the School of Art and Design Berlin-Weißensee. He was responsible for the coding in the project “The Surveillance Map of the World”.
Raul Mandru, born in Brasov, Romania, in 1983, moved to Germany in 2003 and studied communication design at Dortmund University of Applied Sciences and Arts. He worked for interactive and print studios and assisted in the Hollywood film production “Cold Mountain”. In April 2008 he graduated with the interactive installation for Privacy International entitled “The Surveillance Map of the World”. Since 2006, Raul Mandru has been a junior art director at Ogilvy & Mather.
client
Fachhochschule Dortmund
supervising professor
Prof. Dr. Heiner Wilharm
concept/design
Raul Mandru, Düsseldorf
coding
Tim Gatzky |
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red dot award: communication design 2008
Five ‘red dot: grand prix’ prizes awarded
The ‘red dot: grand prix’, which goes to the best works in the individual categories, was awarded to five recipients this year: the design office Total Identity bv, Amsterdam, for its work on ‘Corporate Identity Zuidas Amsterdam’; the design agency of the year, Strichpunkt, for the ‘Air Berlin Annual Report 2007’; Scholz & Friends Identify for ‘ABC of Humanity’ (‘Die Geisteswissenschaften. Das ABC der Menschheit’); ART+COM AG for the interactive installation ‘Duality’; and people interactive for ‘Showroom 2.0’.
The winners of the special award at a glance
Category 1 - Corporate Design
Corporate Identity Zuidas Amsterdam
Design: Total Identity bv, Amsterdam | Julius van der Woude
Category 2 - Annual Reports
Air Berlin Annual Report 2007
Design: Strichpunkt GmbH, Stuttgart | Kirsten Dietz, Jochen Rädeker
Category 5 - Editorial
The Humanities. The ABC of Humankind.
Design: Scholz & Friends Identify, Berlin
Category 7 - Information Design / Public Space
Duality
Design: ART + COM AG, Berlin
Category 10 - Graphical User Interfaces
Showroom 2.0
Design: people interactive GmbH, Köln | Oliver Irschitz, Peyote® cross design concepts, Vienna
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