AIGA Education Session
http://www.aiga.org/content.cfm/education
2015년의 디자이너를 규정하다.
http://www.aiga.org/content.cfm/designer-of-2015
2006년부터, AIGA(the professional association for design)와 Adobe사가 팀을 이루어 미래 디자이너에 대해서 조명해 보려고 함
2015년의 디자이너의 능력
1. 문제를 커뮤니케이션하기위한 시각적 해결안을 개발하고 창조할수 있는 능력 - 구조, 타이포그라피, 미적감각, 구성, 의미를 담은 이미지를 구축하고 구성
2. 커뮤니케이션 문제를 해결할수 있는 능력 - 문제 규정, 리서치, 분석, 솔루션 도출, 프로토타이필, 사용자테스트, 평가도출
3. 디자인을 위하여 인지적, 사회적, 문화적, 기술적, 경제적 정황을 연과지어 이슈를 다양한 각도에서 이해
4. 디자인결과를 만들어내기위해 육체적, 인지적, 문화적, 사회적 인간 요소들을 인식하는 사용자 정황에 응답하는 능력
5. 도구와 기술을 이해하고 사용하는것
6. 실행에 있어서 유연하고 영리하고 다이나믹하게 대처하는 능력
7. 거대한 다양한 팀과 수평적 조직구조 에서 생산적으로 기능할수 있는 필요한 관리 및 커뮤니케이션 스킬
8. 지속가능 제품과, 전략과, 실행에 수향하기 위한 방법과 방향을 이해하는 능력
....
2015년의 6가지 디자이너 주요 트렌드
넓고 깊게 : 메타-학문적 연구와 실천
제품과 아이디어가 글로벌, 경쟁 시장에서 문제를 해결하기 위해서는 디자이너가 사회과학과 인문분야를 포함한 다양한 범위의 학문으로부터 경험과 지식을 그릴수 있는 능력을 가져야만 한다.
커뮤니케이션이 만들어내는 정황이 점점 다양해 질수록 디자이너는 메타 학문적 학습을 필요로한하는 것과 동시에 주요한 학문에 대해서도 깊이있게 훈련받는것이 필요하다.그들이 커뮤니케이션을 위하여 물어야 하는 컨텐츠를 이해하기 위해서. 그리고 그들이 어떻게 다른 지식 그리고 현장의 전문가들과 협업을 하기위해서, 디자이너들은 사화과학, 인문학 이해해야만한다.
확장된 범위 : 디자인문제들의 규모와 복잡성
디자이너는 심지어는 개별 구성요소를 디자인할때도, 그리고 하는문제들을 해결하기 보다는 문제와 솔루션의 예측을 위하여 증가하는 요구를 마딱 뜨렸을때 기대시스템수준에서 규모와 복잡성을 고심해야 한다.
디자인 문제는 점점 더 복잡해지는 사회적, 기술적, 경제적 시스템과 인지적, 육제척, 문화적 행동과 경험의 차이를 가진 사람들 사니에서 중첩된다. 디자이너의 역할은 이러한 복잡성을 관리하고 정보의 정황들을 만드는 다양한 관계를 밝혀 정확한 메시지를 전달하는것고 고객을 위하여 지속적으로 커뮤니케이션 제품과 결과를 전달하는 것이다.
타켓이 분명한 메시지 : 고객의 세분화 정의
메시징은 매스커뮤니케이션에서 좀더 세분화된 고객정의로 변화될것이다. 대상자의 차이점들과 선호하는것들간의 이해가 필요하고 글로벌화와 문화적 아이덴티티 사이에서 긴장의 화해를 위한 늘어나는 요구를 이해하는것이 필요하다.
커뮤니케이션의 가장 효과적인 수단은 거대 사용자를 위한 광범위한 메시지에서 세분화 특정 대상자를 위한 타겟된 메시지로 전환하는 것이다. 이러한 경향은 민속지학적(에쓰노그라피) 연구, 문화적 관점을 향한 감성, 공감에 대한 가치가 다양한 문화를 이해하기 위해서 요구되어진다.
돌파하다 : 관심 경제"attention economy"
괌심은 정보시대의 드문 자원이며 관심의 경제는 커뮤니케이션 디자인, 정보 디자인, 경험 디자인 그리고 서비스 디자인과 관련한다.
"관심의 경제학"으로 향하는 이 트렌드는 "관심끌기"라는 가치를 지닌 마켓을 디자인하는 문제와, 디자인하기위한 비지니스의 매력, 클라이언트 개념을 현재 이끄는것이 무엇인지를 논의하도록 만든다.
경험 공유 : 공동창작모델 co-creation model
디자이너가 개인적이고 전문가적 삶의 투명성이 높아가는 것에 부흥하는 공동 창작을 하기 위해서는 고객/사용자와 아이디어를 변형 해야만한다. 이러한 경향은 사람들을 이해하기 위한 적절한 방법론을 규정하는 필터들을 통해서 사용자 중심 이슈에 초점을 맞춘다. (예를 들면, 포커스 그룹보다는 에쓰노그라피 연구등으로 흐드는 경향을 들 수 있다. 비지니스의 관심을 정말 가지고 있는 제품 디자이너 일과 서비스 디자인의 융합문야에 커뮤니케이션 디자인을 더 밀접하게 가져온다. 이러한 현상으로 부터 나타나는것과 그것에 의해서 영향을 받는것 모두로 부터 사회적 변화가 나타난다.
책임있는 결과들 : 지속가능성에 촛점을 맞추다
디자이너는 한정된 자원이 증가하는 시대에 인간중심디자인의 명확한 초점에 근거한 우수성의 추구를 인식해야만 한다. 관련이 없거나, 지나치게 세밀한 인간의 조건들을 회피한 단순한, 최소한의 필요한 자원을 조심스첨게 사용하도록 정의 하는 적절성을 가져야 한다.
인기에 편승한 정치적 사업적 권력은 한정된 자원의 세계에서 일하는 도전으로 나타나고 있다. 디자이너들이 그들의 목적에 맞는 솔류션들이 습관을 극복하고 창의적으로 사용될수 있도록 하려면 자원의 책임있는 이용을 제안하는 리더쉽역할을 가정해야만 한다. 이런든 지속가능성의 전통적 개념과 사용에 따라 제안되는 적절한 기술과 자원의 이해와 관련된다. 책임성과는 윤리적 문제, 사회적 필요, 글로벌에서 필요한것, 디자인 사고의 독특한 기여 를 구현한다.
이 섹션의 next step으로 교육관련 논의에 대해서 언급하고
North Carolina State University의 Meredith Davis의 발표자료를 제시
http://www.aiga.org/resources/content/4/8/5/7/documents/davis_keynote_paper_and_images.pdf
각종 매체에서 Top School 의 분석을 통계하여 최고의 디자인 스쿨을 분석한자료
http://www.slideshare.net/guest229e8a/04-design-education
http://www.businessweek.com/innovate/di_special/20071005d-schools.htm
Best D-Schools in the World
D-Schools : The Global list
2009년 Design Thinking 특별 기사 중 World's Best Design Schools
http://images.businessweek.com/ss/09/09/0930_worlds_best_design_schools/index.htm?chan=innovation_special+report+--+design+thinking_special+report+--+design+thinking
Northumbria University > School of Design
http://www.northumbria.ac.uk/sd/academic/scd/
학사과정
http://www.northumbria.ac.uk/sd/academic/scd/study/undergraduate/
패션, 패션 커뮤니케이션, 패션 마케팅, 그래픽 디자인, 인터렉티브 미디어 디자인, 모션그래픽스&에니메이션 디자인, 3D 디자인, 인테리어 디자인, 산업을 위한 디자인, 교통수단 디자인
그래픽 디자인
http://www.northumbria.ac.uk/sd/academic/scd/study/undergraduate/gd/
: 가장순수한 형태의 커뮤니케이션으로 이미지, 사실과 아이디어의 창조적 프리젠테이션을 통해 , 그래픽 디자인은 스토리를 말한다. 상업적인 실용성과 창조성을 결합한 3년과정으로 상상력과 함께 테크놀로지, 정보를 전통과 함께 결합한다.
브랜딩, 패키징, 출판, CI, 일러스트레이션, 에니메이션, 웹디자인을 커버하는 광범위하고 다양한 분야에 더많은 옵션과 기회를 제공하려고 한다.
Year 1
Typography
Promotional Graphics
Illustration
Applied Photography
Printmaking
Communication in Design
Design Studies
Year 2
Corporate Identity
Promotional Graphics
Information Graphics
Packaging
Digital Media
Illustration
Design Studies
Year 3
Advanced level modules of study are more professionally biased. Whilst maintaining
individual paths, students are encouraged to perform to their strengths through the variety of subject specialisms offered. Professional visits and portfolio surgeries combine with entry into national and international competitions to give students the platform to enter their chosen professional route following graduation.
인터렉티브 미디어 디자인
http://www.northumbria.ac.uk/sd/academic/scd/study/undergraduate/imd/
: 디지털, 인터렉키브, 뉴미디어 디자인분야의 혁신적이고 미래적 트렌드로의 익사이팅하고, 역동적이고, 매력적인 경로를 제공한다. 게임디자인, 웹경험디자인, 모바일어플리케이션 디자인, 사운드 디자인, 인터렉티브필름&텔레비젼의 경험중심의 디자인모듈의 다양성을 다룬다. 인텔과 BB등의 산업리더와 함께 일하는 기회가 주어진다.
Year 1
Learning Skills for Interactive Media Design
Introduction to Image Making
Typography and Hypertextuality
Introduction to Animation
Emotional and Immersive Media
Human Centred Design
Design Studies
Year 2
Sonic Design
Games Design
Usability and Mobile Applications
Professional Practice
Experiential Design
Innovation and Collaboration
Design Studies
Year 3
A range of self-determined national competition, collaborative, professional and personal projects that allow students to specialise and follow subjects of personal interest.
모션그래픽스 & 에니메이션 디자인
http://www.northumbria.ac.uk/sd/academic/scd/study/undergraduate/mgad/
기술의 발전과 고객의 취향과 기대의 변화로 고용주는 디자이너들에게 기술적 노하우와 함께 예술가적 재질을 표출하는것을 요구하게 되었다. 시각적 커뮤니케이션과 문제 해결으로서 디자인을 매체로 규정하는 모션그래픽과 에니메이션에 촛점을 둔다. 광범위한 스펙트럼에 걸펴 일할수 있는 만은 기회와 이를 활할수 있는 디자이너, 에니메이터를 발굴하기 위한것으로 학생들은 2D 및 3D의 전문적인 지식, 애니메이션 및 특수 효과를 합성 그래픽 디자인의 원칙의 폭넓은 이해를 얻을 수 있다.
Year 1
Learning Skills for Motion Graphics and Animation
Introduction to Image Making
Introduction to Animation
Storyboard and Illustration
Introduction to Graphic Design
3D Modelling and Animation
Design Studies
Year 2
Character Design
Character Animation
Graphic Communication
Compositing and Special Effects
Interactive Animation
Design Studies
Year 3
A range of self-determined national competition, collaborative, professional and personal projects that allows students to specialise and follow subjects.
Stanford University
Stanford > Engineering > Mechanical Engineering > I Design Program > MFA in Design Thinking, BS in Product Design
Stanford> Humanities & Sciences > Art & Art History > Design > MFA in Design
d.School
스탠포드 석사과정학생들이 들을 수 있는것으로 학위과정은 아님
간학문의 협업 공간으로 교육적 보조장치로서 제공. IDEO의 데이비드 켈리가 제공
디자인 과정의 학문 접근이 아닌, forward-thinking을 할수 있도록 약간은 실험적인 커리큘럼을 운영함. IDEO라는 회사의 모델을 가져와서 적용함
Parsons School of Design
http://www.newschool.edu/parsons/
Private University the New School, Parsons the New School for Design (one of eight New Schools)
AAS, BFA, BBA, MFA, MA, MArch; dual bachelor's/mater's degrees with Lang College
23 undergraduate, graduate, and certificate offerings encompassing 34 areas of study
Each degree is silo-ed into it’s own specialization, and time-track. They each adapt their silos for their specific program.
SCHOOL OF DESIGN STRATEGIES
The School of Design Strategies is an experimental educational environment configured to advance innovative approaches to design and business education in the evolving context of cities, services, and ecosystems.
DEGREES Design and Management, Environmental Studies, Integrated Design, Transdisciplinary Design, Urban Design
Fairly interesting organizational structure governing a large system of creative endeavors.
Parsons is a combination of six schools, offering 23 different degrees within 34 areas of study.
ART, MEDIA, AND TECHNOLOGY
Communication Design (BFA)
Design and Technology (BFA)
Design and Technology (MFA)
Fine Arts (BFA)
Fine Arts (MFA)
Graphic Design (AAS)
Illustration (BFA)
Photography (BFA)
Photography (MFA)
Undergraduate
- Architectural Design (BFA)
- Communication Design (BFA) Design and Management (BBA)
- Design and Technology (BFA)
- Environmental Studies (BA/BS)
- Fashion Design (BFA)
- Fine Arts (BFA)
- Illustration (BFA)
- Integrated Design (BFA)
- Interior Design (BFA)
- Photography (BFA)
- Product Design (BFA)
- Urban Design (BS)
- Art and Design History and Theory Foundation
COMMUNICATION DESIGN (BFA)
http://www.newschool.edu/parsons/bfa-communication-design-curriculum/
DESIGN AND TECHNOLOGY (BFA)
http://www.newschool.edu/parsons/bfa-design-technology-curriculum/
Carnegie Mellon
Private University Carnegie Mellon > College of Fine Art > School of Design
http://www.design.cmu.edu/
Degrees offered:
BFA Degrees in Communication Design and Industrial Design
BFA inter-disciplinary degree option w/ Design Concentration
Master in Design offered in CPID or Industrial Design
PhD in Design
Forward thinking in innovation - interdisciplinary work with Engineering, Computer Science, Business, Writing, and Psychology
Carnegie Mellon is a top research institution.
Their programs are highly developed and they focus on research and user-centered design.
Our aim is to prepare designers for a world that places high value on the quality of human interactions. We develop and design products, artifacts, environments, systems, and services that support and enhance these exchanges.
Our design education focuses on learning by doing, on a balance of theory and practice, and developing a student’s individual voice when solving problems for people.
Bachelors in Fine Arts
http://www.design.cmu.edu/show_program.php?s=1&t=2
2학년때 커뮤니케이션디자인과 산업디자인으로 전공선택
Year One: Discovery
The first year of study is a period of discovery. Through projects in studio courses, and readings, papers, and discussions in seminar courses, students are encouraged to develop sensitivity in perception and expression, explore materials and techniques, acquire basic hand and tool skills, expand awareness of social and cultural contexts at home and abroad, become familiar with some of the central concepts that distinguish design from fine art, and learn how various design professions relate to each other. We teach students to explore visual language, present concepts verbally to others, and objectively critique their own and peer student work.
Years Two and Three: Concentration and Development
In the second and third years, students pursue the core sequence of courses in their chosen major, either Communication Design (CD) or Industrial Design (ID). In addition, there are other required and elective design courses to deepen their skills and understanding. Design History is required of all majors, combining a survey of both graphic and industrial design in the context of technological, economic, social, and cultural change.
For those students wishing to study abroad, we have connections with schools in Europe, Australia, and Asia, thereby allowing students the opportunity of spending a semester abroad in their third year. There have also been a number of students studying elsewhere in the U.S., such as the Ecosa Institute in Arizona for the study of sustainable design. We believe in the value of studying in a community or country quite different from one with which our students are familiar.
Year Four: Integration and Advanced Study
Following their second and third years in the Design curriculum, senior ID and CD students are expected to contribute meaningfully to a team-based Senior Project. The School of Design is continually engaged in a collection of industry-sponsored and internally-driven projects. The senior project teams are often interdisciplinary, mixing designers with students trained in other fields such as engineering, computer science, business, writing, and psychology.
Communication Design
http://www.design.cmu.edu/show_program.php?s=1&t=3
Type, image, and information
We foster a respect for the rich history of book, letterform, and print design, with a curriculum that focuses on typography and imaging as the core of the second and third years of study. A required sequence of studio courses introduces principles of communication with type and image in both static and dynamic forms. The sequence begins with Basic Typography, which explores typographic form in space and time. This is followed by Intermediate Typography, which is concerned with meaning in visual combinations of words and images, and Advanced Typography, which explores the personal voice in visual communication. The final course, Typography IV, addresses the problems of communicating complex information in both physical and digital environments.
Industrial Design
Artifacts, Form, and Systems
Students in Industrial Design follow a sequence of courses aimed at helping them better understand the complexities of our technological environment and the people who live, act, work, and play in it. The curriculum begins with a focus on singular artifacts, but then expands to include designs integrated within complex and purposeful systems.
The core ID studio sequence begins with a focus on one-off, hand-generated form, and the issues that surround its development and making—technical, visual, and tactile. The curriculum focus then shifts to the intention, impact, and meaning of form in personal, social, and cultural contexts. The advanced studios of the ID program raise the technical, social, and business-related concerns that designers must address in a mass-production context. The goal is to equip students with methods to hear, acknowledge, and balance the voices of users, manufacturers, and societies, who are all stakeholders of varying degree.
North Carolina State University
http://ncsudesign.org/content/
NC State University > College of Design
Offers degrees in: Architecture, Graphic Design, Industrial Design, and (rare) PhD in Design
Courses are integrated in each "silo" and start with 100-level courses such as Ideation(ID) and Typography (GD) and continue to include Human Centered Design and
Professional Practice courses.
Does not appear to be interdisciplinary at all across design fields.
"Design education is more than an attempt to teach a set of technical skills. The environment -- including the spaces in which people live and work, the products they consume, and the messages they receive -- has a powerful impact on how humans function as a society. Good design requires attention and sensitivity to social, economic, political, cultural and behavioral issues. The aim of all curricula in the College of Design is to develop the designer's perception, knowledge, skills and problem-solving abilities."
Each "silo" is fully developed from day-one. There is not a "foundations" year that is integrated across disciplines.
Architecture
Art + Design
Graphic Design
Industrial Design
Landscape Architecture
PhD in Design program
Art + Design
http://ncsudesign.org/content/index.cfm/fuseaction/page/filename/artAndDesign.html
An artist-designer is a creative practitioner and image-maker who brings form to emotions and ideas. There is, however, a difference between a traditional artist and an artist-designer: the artist-designer's visual message does not have to be personal, as they work for another, giving form to expressions or ideas of their client. In short, the artist-designer is a visual translator.
Media Arts:
Animation
Computer Imaging
Interactive Design
Illustration
Photography
Advanced Media Lab
Art+Design Animation Podcast
(Requires iTunes Application)
Textile Design:
Weaving
Fiber Arts
Surface Design
Anni Albers Scholars Program (double degree)
Traditional Art + Design:
Painting
Drawing
Printmaking
Sculpture
Design Studies:
The Bachelor of Arts Degree in Design Studies is a non-studio, liberal arts program that provides an interdisciplinary orientation to the history and theory of the design disciplines, material culture and design thinking. Design Studies focuses on the properties of objects and environments as reflections of the social, historical, technological and physical contexts in which they are produced. It presents the formative role of design in shaping human values and experiences. This major is for students whose interests and talents in design are more general, cross-disciplinary, and span the five disciplines offered in the College of Design.
Graphic Design
http://ncsudesign.org/content/index.cfm/fuseaction/page/filename/graphicDesign.html
Graphic Designers create books, websites, magazines, film titles, catalogs, typefaces, signage systems, television graphics, posters and postcards. From complex identity programs to single logos, graphic designers give a face and a “visual voice” to retail and cultural enterprises, to entertainment, manufacturing and service industries, governmental and political interests. Simply put, graphic designers give meaningful visual form to content in all media: from print to screen; business cards to billboards; computer interfaces to movie screens. But the most critical skill graphic designers offer is their unique ability to communicate specific messages through the artful manipulation of typography and images, systems and structures. Their work promotes, educates, directs, informs, exposes, clarifies, beautifies and delights.
Rhode Island School of Design
http://www.risd.edu/
Private art-only university, offers a variety of design courses but they are totally focused on design.
Offers BFA and MFA degrees in all areas of design including: Architecture, Interior Architecture, Graphic Design, and Industrial Design.
The first year academic program typically consists of three year-long studio courses(Drawing, 2-D and 3-D) taught by Foundation Studies and four Liberal Arts courses:
English Composition + Literature and History of Art + Visual Culture I in the Fall; and History, Philosophy, and the Social Sciences (Topics) and History of Art + Visual Culture
2 (Topics) in the Spring.
The following years focus on each specialty ie: industrial design, graphic design, or interior architecture.
Highly focused on design education. Visual Culture and Full year of basic design education in foundation year is informative and probably really helpful that students are all together.
Some interesting design courses that are innovative such as: DESIGN ENTREPRENEUR THINKING
Foundations program is highly developed. They are churning out designers with a strong aesthetic base.
undergraduate
-apparel design
-architecture
-ceramics
-film/animation/video
-furniture design
-glass
-graphic design
-illustration
-industrial design
-interior architecture
-jewelry/meralsmithing
-painting
-photography
-printmaking
-sculpture
-textiles
film/animation/video
http://www.risd.edu/film.cfm
As an FAV major, you will learn to work in live action, animation or a hybrid of the two, and will have the option of producing films in a wide variety of genres (such as documentary, experimental, narrative) and for diverse outlets (including installations and interactive media). FAV students regularly analyze and solve technical and aesthetic problems, and benefit from exposure to critical review, film festivals and visiting artists and specialists. Although the path you choose will be your own, the goal of the program is to hone your creative vision and teach you the skills to produce artistically strong work.
graphic design
http://www.risd.edu/graphic.cfm
Graphic Design majors study communications theory, design history, visual form-making, color, systems thinking and information design in tandem with a progression of typography courses, from the anatomy of letterforms to expressive and experimental uses of type. In addition to the required curricular path, you are encouraged to take elective courses in everything from traditional book arts to interactive texts and digital media.
illustration
http://www.risd.edu/illustration.cfm
From painting with pure egg-yolk tempera to creating 3D imagery for computer gaming, students in Illustration — consistently one of RISD’s most popular majors — work in a wide range of traditional and digital media. They also hone their conceptual and image-making skills through electives focused on virtually every professional application imaginable, from book and web design to editorial illustration, comics, caricature, picture books, graphic novels and so forth.